ALISO VIEJO, CA—As we've been hearing more and more from the office sector, the trend toward more dynamic offices isn't just for creative and tech firms. This is demonstrated by Ware Malcomb's recently completed redux of Marsh & McLennan Insurance Agency's new Orange County office at One Polaris Way here.

Ted Heisler, VP of interior architecture and design for Ware Malcomb, tells GlobeSt.com that conservative industries such as the insurance industry are more focused on trying to attract and retain top talent and meet the needs of the next generation of workers than ever before. “To achieve this, they are looking to us to design and incorporate branding into the work space, making the traditional workplace more creative.”

Heisler says by blending elements such as collaborative and animated spaces, employees connect with the brand. “Though traditional design elements may still exist, it is the branding, animation and articulation of space around collaborative opportunities such as cafés and break rooms that help increase employee engagement.”