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What Is Experiential Office?

We hear about experiential retail, but the concept is now making a big impact on the office market with more interactive common areas and amenities.

By Kelsi Maree Borland | Updated on January 10, 2018

Jeff Rinkov Jeff Rinkov is the CEO of Lee & Associates.

Experiential retail is one of the biggest changes in commercial real estate, and it has prompted many property owners to take on multi-million dollar renovations to evolve with the market. Experience-based real estate, however, isn’t exclusive to retail. Office owners are also seeing the importance of creating a quality experience for tenants. As a result, owners are adding more amenities, common areas and better design to create experience office spaces.

“All office owners are trying to create a better experience than their competitors. To do that, they are including better WiFi, better common areas and meeting spaces, better access to sunlight and open space, better food and more of a campus-type of environment,” Jeff Rinkov, president and CEO of Lee & Associates, tells GlobeSt.com. “I think that it is the same thing as experiential retail, which is what everyone is talking about. It is a similar conversation.”

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