The baby boomer demographic is growing every day, and for apartment owners, its great news. Baby boomers, much like millennials, are moving to cities and urban cores, and they are generating incredible demand for multifamily product. We sat down with Nat Kunes, VP of product management at AppFolio, to ask how landlords should be capturing baby boomers, and why this is the demographic to watch.

GlobeSt.com: Why is the baby boomer demographic important to watch?

Nat Kunes: Baby boomers are huge segment of the population—and they are aging. They're retiring, they're becoming empty nesters, they're becoming grandparents and they're downsizing. In fact, people who are 55 plus in the U.S. are expected to reach over 120 million by 2050. The baby boomer impact has always been massive on the market, but there is a shift ahead.