Nate Kunes

The baby boomer demographic is growing every day, and for apartment owners, its great news. Baby boomers, much like millennials, are moving to cities and urban cores, and they are generating incredible demand for multifamily product. We sat down with Nat Kunes, VP of product management at AppFolio, to ask how landlords should be capturing baby boomers, and why this is the demographic to watch.

GlobeSt.com: Why is the baby boomer demographic important to watch?

Nat Kunes: Baby boomers are huge segment of the population—and they are aging. They're retiring, they're becoming empty nesters, they're becoming grandparents and they're downsizing. In fact, people who are 55 plus in the U.S. are expected to reach over 120 million by 2050. The baby boomer impact has always been massive on the market, but there is a shift ahead.

Recommended For You

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.