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Forget Millennials, Focus on Baby Boomers

The huge demographic is growing every day, and Nat Kunes of AppFolio says that landlords should be looking to attract this demographic.

By Kelsi Maree Borland | Updated on January 19, 2018

Nate Kunes Nate Kunes

The baby boomer demographic is growing every day, and for apartment owners, its great news. Baby boomers, much like millennials, are moving to cities and urban cores, and they are generating incredible demand for multifamily product. We sat down with Nat Kunes, VP of product management at AppFolio, to ask how landlords should be capturing baby boomers, and why this is the demographic to watch.

GlobeSt.com: Why is the baby boomer demographic important to watch?

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