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Programming, Most Important to Target Millennials

The demographic that has had a huge impact on multifamily development is now informing development in a new way.

By Kelsi Maree Borland | Updated on January 22, 2018

Kyle Peterson

The millennial demographic has had a huge impact on new residential development—from apartments to condos. While developers are paying attention to baby boomers as well, another sizable demographic demanding urban residential options, millennials require a unique approach. Specifically, developers are focusing on programming first to attract young professionals to new construction properties. To find out more, we sat down with Kyle Peterson, director of Carrier Johnson + CULTURE in Los Angeles, which recently hosted a development panel to better understand millennial needs, for an exclusive interview. Here, he tells us what apartment and condo developers are doing to stay ahead of the trends.

GlobeSt.com: Why should apartment and condo developers be focused on the millennial demographic?

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