LOS ANGELES—To bolster its new CBRE 360 offering for enhanced employee experience, CBRE has named Brian Harrington and Brennan McReynolds to key roles. Harrington will be chief product officer for CBRE 360, while McReynolds will serve as SVP, business development & operations.

“Brian and Brendan have a track record of helping organizations to develop user-focused solutions that meet clients' needs,” says Andrew Kupiec, global president, CBRE 360. “Combining their consumer expertise with CBRE's leadership in workplace solutions and building management will accelerate our ability to guide clients through the radically changing world of work.”

Harrington most recently was inaugural entrepreneur in residence for the Carroll School of Management at Boston College, and earlier served as chief marketing officer for car-sharing service Zipcar, where Kupiec led North American operations before joining CBRE. At Zipcar, Harrington oversaw all brand experience, member acquisition and engagement, public relations, policy and partnership efforts.