Spencer Levy at CREW SD event 2018 Levy entertained and educated the crowd as we lunched at the University Club atop Symphony Towers Downtown.

SAN DIEGO—Concerned about investing in retail properties as the sector remains forced to create new draws for consumers in light of e-commerce? Don’t be, Spencer Levy, head of research and senior economic advisor for CBRE, told attendees at Wednesday’s CREW San Diego lunch event, “2018 Economic Insights.” Levy told the crowd during the lunch event at the University Club atop Downtown San Diego’s Symphony Towers that the sector has been reinventing itself for millennia, and it will continue to do so, meaning now may be the time to buy more retail properties.

As retail focuses on experiences over goods, Levy said it won’t be e-commerce that destroys the sector, but rather demographics. Finding that which is appealing to consumer demographic groups continues to be the key to success in this category—and it manages to adapt to these changing groups eventually. Case in point: microbreweries, which have sprouted up all over San Diego and in other markets where Millennials pervade. The craft-beer movement is another manifestation of the retail market adapting to changes, from technology to recession.

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