Aaron Halfacre

RealtyMogul has gained a new executive team member. REIT industry veteran Aaron Halfacre, formerly the president and CEO of publicly traded student housing REIT Campus Crest, has joined RealtyMogul as president. We sat down with Halfacre to talk about the new position, get his outlook for the crowdfunding market and see what is in store for the peer-to-peer pioneering firm under his leadership.

GlobeSt.com: You have a background in REITs. Are you planning to approach this crowdfunding investment platform differently?

Aaron Halfacre: Interestingly, REITs and crowdfunding are two unique pieces of what I would call “legislative technology” – legislature that has materially reshaped how we invest. REITs were created when President Eisenhower signed into law the REIT Act title contained in the Cigar Excise Tax Extension of 1960. Crowdfunding was created when President Obama signed into law Title III contained in the JOBS Act of 2012. Only recently, in the last two years or so, have we seen these two really begin to merge. Only a handful of companies offer REITs via the JOBS Act. RealtyMogul is the only company to do so under FINRA rules and registration – a must have in my opinion. That's why I chose to join.

RealtyMogul is one of those companies that set out from day one to build a business with intelligence and integrity. They have long had the right character and what I bring is REIT and institutional real estate experience.

As an aside, I have always chuckled at the word “crowdfunding” as many people think of it as some new business model. Offering investments to a large number of individual investors has been around for a long time. Vanguard and Fidelity come to mind with their mutual funds. True, it's new to real estate and that is why I think there is real opportunity ahead.

GlobeSt.com: What is your strategy for RealtyMogul as president, and can we expect any changes from this new leadership?

Halfacre: My role at RealtyMogul will be additive to all the good we have done and are doing. As a member of the executive team, our collective goals are to lead our team, drive execution and become even greater. I will be particularly focused on the growth in assets under management and maintaining our rigorous real estate investment process. We do that, day in and day out, by taking care of our investors. By underwriting each deal with the highest of standards and being good financial stewards, we are helping countless individuals achieve greater financial stability through real estate investment.

GlobeSt.com: What are your initial goals in your first 12 months with the firm?

Halfacre: That's a good question. Obviously, the ultimate goal is to bring high quality private real estate investments to even a larger number of individual investors. Over the next twelve months you will see us continue to grow and expand our investor presence. You will also undoubtedly hear more about the real estate we are buying and the success of our strategy. In the next 12 months, I am convinced that more and more people will become focused on this growing new industry.

GlobeSt.com: It is interesting that you are moving from a traditional investment platform to a tech-based platform. What is your outlook on this aspect of real estate investing, and where do you think it is headed?

Halfacre: Far too often I have seen real estate companies, “crowdfunding” companies included, that tout their heavy use of technology but in reality, behind the scenes, you realize that all they have is a nice website and a few sales automation tools.

From the first click, through the investor vetting process (we don't take just any investor), to the transfer of money to buy a real estate investment – RealtyMogul has built custom technology to improve the investment process. We also use extensive big-data technology aggregation in our real estate underwriting. It's impressive.

RealtyMogul has nearly 30 dedicated tech employees (out of 80 total employees) working on technology initiatives every day. We think about the use of technology in real estate like many other fintech pioneers – CoStar, Trepp, Axiometrics, RealCapitalAnalytics, etc. It's inevitable that we will see more companies adopt the trend. It's a very exciting time for the industry.

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.