303 3rd St. rendering

HUNTINGTON BEACH, CA—Customized retail space is hard to find, opening the door for buildings that cater to services, restaurants, salons, exercise studios and unique retailers that work well in a downtown-foot-traffic market, Flinn West's president Jayne Flinn tells GlobeSt.com. The Newport Beach, CA-based firm that specializes in the development, management and marketing of commercial real estate in the southwestern US, recently completed a renovation of 303 3rd St., a 15,109-square-foot building in Downtown Huntington Beach, CA, which it is now leasing for build-to-suit retail spaces.

The building has received all interior upgrades, including structural, electrical, HVAC and plumbing, along with a new exterior look, including a new roof, façade, storefront glass, hardscape, a new lobby and elevator, lighting, signage and canopies. Parking is available in the primary city garage directly across the street as well as street-metered parking throughout the Downtown area.

Flinn West is in discussion with sit-down and quick-service restaurants, salons, general retail, financial institutions, exercise studios and other uses for spaces starting at 2,000 square feet. Located at 3rd St. and Olive, the new building was formerly occupied by a gym and originally constructed approximately 20 years ago.

We spoke with Flinn about the project and about build-to-suit retail spaces as a possible new trend for this market.

GlobeSt.com: Are build-to-suit retail spaces for lease becoming a trend in Orange County?

Flinn: Build-to-suit spaces are difficult to find, especially in established, affluent communities such as Huntington Beach. At 303 3rd St., we have created a new multi-tenant building by fully renovating an older, single-tenant building. This provides potential tenants with flexibility in selecting spaces, which can range from 2,000 square feet up 15,000 square feet. We can work with a tenant to create the perfect size space to suit their individual needs.

GlobeSt.com: What is your approach to these projects to ensure their success?

Flinn: We take a lot of care to attract the perfect mix of tenants that complement one another, as well as bring quality patrons and high foot traffic to the building. We also aim to create a synergy that will benefit all of the tenants, as well as the community.

GlobeSt.com: What type of tenants work best in these spaces?

Flinn: We're looking for services, restaurants, salons, exercise studios, and unique retailers that work well in a downtown-foot-traffic market. Part of the allure of Huntington Beach is its strong tourism market, but we're focused on providing the local community with important daily needs.

GlobeSt.com: What else should our readers know about your outlook or strategy?

Flinn: We create beautiful, aesthetically appealing buildings that feel good when the patrons walk in. 303 3rd Street is ideal in terms of ease of access, convenient parking and excellent exposure and signage opportunities. And downtown Huntington Beach is a truly vibrant and growing community.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.