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Real Estate Firms' Modern Marketing Strategies

Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE's Kuba Jewgieniew tells GlobeSt.com.

By Carrie Rossenfeld | Updated on February 12, 2018

Kuba Jewgieniew Jengieniew: “Twenty-eighteen is poised to be a landmark year for both commercial and residential real estate, and marketing will be a huge part of it.”

IRVINE, CA—Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE Group‘s founder and CEO Kuba Jewgieniew tells GlobeSt.com.

The locally based firm recently purchased five digital mega-billboards in New York City’s Times Square for the Inman Connect conference, broadcasting five 15-second videos during the week a total of 19,000 times. Realty ONE says no real estate company has ever advertised in Times Square so massively.

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