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Active Gaming Market Opens New Real Estate Niche

A new study from JLL shows that an increase in tech gaming is fueling a new real estate niche.

Digital gaming and e-sports is heating up in the Los Angeles market, and it is creating opportunities in commercial real estate. According to new research from JLL, there are 223 gaming companies in the L.A. area, an increase of 150% in 2017. It is expected to grow another 5% by 2020. The growth in that industry has had a major impact on the commercial real estate market and has created a robust new tenant niche. To find out more about this growing sector, we sat down with Kevin Carroll, a research analyst at JLL, for an exclusive interview.

GlobeSt.com: How is the growth of the gaming industry impacting commercial real estate in L.A.?

Kevin Carroll: L.A. has more than 200 digital gaming developers. Demand for gaming is going through the roof. There are more than 2.5 billion gamers worldwide, and the industry is projected to have revenue north of $90 billion by 2020. The market is enormous and demand is driving creative people to produce new, stronger content. Given L.A.’s existing cluster of gaming companies, commercial real estate will certainly feel the effects of the expanding industry.

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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