NEW YORK CITY—Campari America will be moving from San Francisco to the heart of New York City's Midtown in the fall of 2018. The US subsidiary of Campari Group, the world's sixth-largest spirits company according to its website, has signed a 10-year lease to occupy 64,648 square feet, the full 18th and 19th floors in the Grace Building. The new headquarters will be designed by the architect and design firm, Gensler.
Owned by Brookfield Properties and the Swig Company, the Grace Building is a 48-story, 1.6 million square-foot, LEED Platinum-certified property. It is located at 1114 Avenue of the Americas, between W. 42nd and W. 43rd streets, across from Bryant Park.
The new offices will house approximately 165 employees. It will accommodate the entire US team including marketing, finance, accounting, legal, human resources, product supply chain, IT and sales operations. The company offered all eligible employees relocation from San Francisco to New York but anticipates additional hires at the new office. Field sales teams will not be affected. Campari will completely vacate its current space in San Francisco's Levi's Plaza.
San Francisco was the original home of Campari America starting in 1992 from a small office in a Victorian building on Van Ness Avenue. The company was purchased by Campari Group in 2002. As it grew, Campari America moved to Fisherman's Wharf in 2003 and to Levi's Plaza in 2013.
Campari Group brands include SKYY Vodka, Wild Turkey Bourbon, Espolòn Tequila, Appleton Estate Jamaican Rums, Glen Grant Scotch Whisky, Aperol, Grand Marnier and Campari.
“Campari America has become the number-one revenue generating territory for Campari Group,” says Jean Jacques Dubau, managing director, business unit North America, Campari Group. “This move will allow us to be closer to our worldwide headquarters in Milan; closer to our production facilities in Kentucky; better connected to our Jamaica, Mexico and Canada operations; and closer to our key distributor partners in the US. Our new office will also place us squarely in the epicenter for the American creative and spirits industries.”
“We are at an exciting evolutionary stage of our business here in the US, where big, bold thinking will fuel our continued growth in this territory,” Dubau add. “This move will help to increase collaboration with key business partners and our Milan counterparts; allow us to more easily hire candidates with deep spirits experience; and give us the room to expand as we grow our portfolio of premium brands.”
Campari was represented in the headquarters relocation by Colliers International brokers Joseph Cabrera, David Glassman, Tim Kuhn, Brendan Cavender and Steve Maneri. Brookfield was represented by CBRE's Ken Rapp, Sarah Pontius, Peter Turchin, Zak Snider and Cara Chayet.
Designed by architect Gordon Bunshaft, and built in 1971, the Grace Building has 42,000 square feet of retail space and a 30,000 square-foot outdoor plaza. Its food and dining retail tenants include Gabriel Kreuther, Bluestone Lane, Joe & the Juice, Kreuther Handcrafted Chocolate, Sweetgreen and STK. In January, Humanscale, the office products designer and manufacturer, signed a lease for 33,000 square feet for its headquarters and a design studio.
As reported in GlobeSt.com, in March of last year, Brookfield and the Swig Company signed a long-term net lease for 1100 Avenue of the Americas, the 386,000-square-foot office and retail building adjacent to the Grace Building. For years, the HBO cable TV network had leased the entire building but has planned to move to 30 Hudson Yards in 2019. The New York Post had reported in November that Bank of America had inked a deal to lease the entire 386,000 square-foot space.
The companies plan to redevelop the 1100 Avenue of the Americas building as well as enhance the open-air, ground floor plaza that it shares with the Grace Building.
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