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Interactive Tools Differentiate Residential Marketing

In this EXCLUSIVE, Lisa Meylor says every generation of buyer and renter expects some sort of digital engagement, and builders and owners are finding the right tools to meet those expectations.

Lisa Meylor Meylor says there are ways developments can create tech-based sales and marketing strategies.

RANCHO CORDOVA, CA—According to the NAR home buyer and seller generational trends report 2017, 89% of Boomers and 99% of Millennials search online for homes. In other words, every generation of buyer and renter expects some sort of digital engagement, and builders and owners are finding the right tools to meet those expectations.

In this exclusive, Lisa Meylor, marketing manager for Computer Presentation Systems/CPS, discusses the three main ways developments can create better sales and marketing strategies using technology. CPS offers cloud-based CRM, automated sales, scheduling, warranty and customer service solutions for the real estate industry in real-time data.

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Lisa Brown

Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.

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