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Multifamily Developers, Focus on the Exterior

Straight Designs’ Jules Escalona explains why exterior design is becoming as crucial as interior design.

While interior design is usually the focus, Straight Designs, a design firm based in L.A., is making a case for why exterior design is just as important for the success of an asset. This year, there are a handful of emerging trends in exterior design that are shaking things up, from colorful palettes to outdoor furniture. We sat down with Jules Escalona, art director at Straight Designs, to talk about the trends in exteriors, why exterior design should be a focus and get his advice on what developers should look for in quality exterior design.

GlobeSt.com: What are some of the major trends that we should expect to see in exterior design this year?

Jules Escalona: While dynamic, fresh and colorful design remains popular, there have been instances where a neutral exterior base is insisted upon due to community regulations and laws. In cases such as these, look to implementing dynamic combinations of variations of the neutral color. A neutral base and color scheme can also provide that perfect relaxed and serene oasis as well.

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Kelsi Maree Borland

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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