Built in the 1960s, the office property evolved with the submarket and has long been a space sought after by technology innovators. The office building, for example, once served as headquarters for MindSpring and Earthlink.

Long-term tenants include Kaiser Permanente's Healthcare IT division and global advertising firm HUGE. Most of the remaining tenants are in the TAMI (Technology, Advertising, Media and Information Systems) sector.

“We have been working tirelessly to find the right product in Midtown and believe we've found it in Pershing Point,” says Blake Underwood, regional director at Dilweg Companies. “The opportunity to dramatically reposition an asset in order to meet the market is ultimately what gets us excited.”

Atlanta placed fifth in CBRE's Scoring Tech Talent report, which ranks 50 US and Canadian markets according to their ability to attract and grow tech talent. Georgia Tech, which is located less than one mile from Pershing Point, is an essential catalyst for tech clustering in Atlanta and gives companies access to a constant flow of new talent. Midtown finished 2017 edging out Buckhead with the city's strongest office fundamentals—lowest direct vacancy rate and highest average rental rates.

“At the forefront of this robust job growth is the technology center,” Bill Weghorst, president of PMRG's Eastern Division, tells GlobeSt.com. “The record number of technology related jobs have been a huge boon to the office sector. Over the last 4 years, we have added more jobs than ever before, and as result Atlanta has absorbed over 12 million square feet of office space. A large part of this growth is a result of technology companies relocating to metro and existing technology companies expanding at the same time.”