
SAN DIEGO—Kent Aden, a licensed architect, developer and the visionary behind many of San Diego's most honored master-planned communities, was recently inducted into the San Diego Building Industry Association's Hall of Fame. The Hall of Fame recognition is the highest honor bestowed by the organization, which comprises 800 member companies throughout San Diego County. GlobeSt.com caught up with the VP and senior development officer of HomeFed Corp. for thoughts on what is essential to master-planned communities today, what is outdated and much more.
GlobeSt.com: What do you feel is essential to master-planned communities' success today?
Kent Aden: A focus on healthy lifestyles. More than ever, the addition of trails, parks and fitness is essential. Value and security of investment remain benefits, but generally there is less focus on house and lot size, and more focus on social gathering spaces. Connectivity is a key factor, both from a technology and a planning standpoint. More variety in housing and architecture is offered as the new communities try and replicate the positives of the older classic neighborhoods.
GlobeSt.com: With land being so tight and density being the word of the day, have we seen the last of master-planned communities in Orange County and San Diego?
Aden: There is still significant housing to build out in some of the existing master-planned communities, but beyond that, it seems there will have to be a shift to urban infill and redevelopment. Outlying counties may still provide new master-planned living, but it will come with the price of a long commute. Even future phases of existing communities will be developed with more density and less of the larger lot, traditional single-family homes.
GlobeSt.com: What are some master-planned community trends that are now outdated?
Aden: Large backyards are rare and often replaced by front porch living and smaller indoor/outdoor rooms. Wide streets with a focus on moving cars are gradually being replaced by friendly pedestrian-oriented streets. Parkways and street trees are standard with monolithic curbs hopefully gone for good. There is preference for smaller neighborhood-serving retail over larger automobile-oriented retail centers. Higher density housing types will be placed closer to transit and retail in newer communities.
GlobeSt.com: What else should our readers know about master-planned communities?
Aden: If you have not liked what you have seen in the past, give some of the new master-planned communities a look. Times have changed and many of the newer communities are offering amenities and neighborhood character that were missing in the past. Master-planned communities still offer a more stable investment than older fragmented neighborhoods, but now offer a better lifestyle than they used to.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.