Entertainment Firm is Jumping at Expansion

DALLAS—As entertainment facilities continue to proliferate in major cities throughout the state, one company sees an opportunity for growth. Altitude Trampoline Park, an indoor trampoline and entertainment company, has reached an area development agreement with an investment group to open, own and operate 100 facilities by 2020. The group is comprised of investors from across the United States.

Under the agreement, the company has identified 750 US locations to accommodate this expansion. Altitude will provide comprehensive resources as well as full services that include real estate, market research, legal work, insurance, training, accounting, marketing, website management, social media, vendor relationships and park management.

“Our goal is to set the standard for active family entertainment by providing people around the world with a facility where they can have fun in a safe, controlled environment,” said Curt Skallerup, CEO/ president of ATP. “We look forward to the additional growth.”

Altitude Trampoline Park was founded in 2012 by Skallerup and Jeff Rutten. The company currently has more than 60 facilities in operation and an additional 33 in construction for a total of 93 parks in 32 states, seven countries and on three continents. In addition to the aforementioned agreement, Altitude will have more than 190 facilities with additional area development agreements in the works.

In this exclusive, Skallerup recently discussed the expansion plans, challenges and demographics for Altitude Trampoline Park.

GlobeSt.com: How does this agreement impact your expansion plans?

Skallerup: Altitude Trampoline Park has always had a vision for aggressive growth and the agreements allow us to meet those goals with key partners. We expect the expansion take up about 40% of our total growth portfolio.

GlobeSt.com: What challenges have you encountered during expansion?

Skallerup: The most challenging aspect of growth is and always has been real estate. Our internal operations and sales team is prepared to handle 250 facilities. In anticipation of these agreements, we engaged a full time real estate team to support the growth we are looking to achieve in a short time.

GlobeSt.com: What makes Altitude a good fit for a retail center?

Skallerup: Altitude Trampoline Park is a great partner for brick and mortar retail centers because we can bring on average of 25,000 customers a month to one of our facilities. Altitude Trampoline Park stands apart from other indoor entertainment because we really take pride in our brand starting with the parking lot to our amazing birthday parties. There is a lot of synergy through trampoline parks neighboring grocery, gyms and other retail stores that can benefit all parties involved as well as the overall community.

GlobeSt.com: What is the ideal demographic for your trampoline parks?

Skallerup: The prototype park is typically in an area with 150,000 to 1 million people but we also have strong parks in tertiary markets as low as 60,000 people. Altitude Trampoline Park looks at a variety of data when considering a site. We compare every potential location up against our existing locations to get an idea of where we can expect their performance to settle at.

GlobeSt.com: What is the ideal real estate setting for your trampoline parks?

Skallerup: Neighborhood markets surrounded by heavy rooftops are our ideal location. Altitude Trampoline Park wants to be convenient for people to get to and priced at a great value for our guests to come back several times a month. We have found great success in markets that have inventory available in second generation strip centers because of the rents they can offer as well as the ease of access for our guests.