NEW ROCHELLE—Louis Cappelli, who led the effort to revitalize Downtown New Rochelle in the late 1990s, has returned to the Queen City with a new project as the city embarks on a new redevelopment campaign.

Cappelli, who built New Roc City and Trump Plaza in New Rochelle beginning in the late 1990s, has begun construction on The Standard, a new 14-story residential building located on the site of the former Standard Star newspaper building in downtown New Rochelle.

Executives of the Cappelli Organization joined with New Rochelle city officials recently for the groundbreaking of the project that spans the block between 251 North Avenue and LeCount Place. The new building will feature 112 apartments and approximately 4,000 square feet of ground-level retail space. The apartments, which range from 440 to 755 square feet, will be comprised of 13 studios, 92 one-bedroom and seven two-bedroom units.