SAN FRANCISCO—An adaptive reuse development, The Pacific, is the first large-scale newly constructed residential development in Pacific Heights in decades. This collection of 76 residences is nearing a complete sell out after $300 million in sales, according to Trumark Urban.
The last remaining penthouse in the building, listed for $13.85 million, is one of the eight custom shell units at The Pacific. The approximately 3,128-square-foot penthouse, with wraparound terrace overlooking the Golden Gate Bridge, will offer its future buyer the chance to create a custom home.
“It is incredibly fulfilling to see this breathtaking building come to life with new homeowners, families and activity after years of hard work by the Trumark Urban team and our many partners,” said Arden Hearing, managing director for Trumark Urban. “We set out to raise the bar with The Pacific, and I truly believe we achieved that through a focus on design, meticulous interiors, groundbreaking technology and an ongoing commitment to be a great neighbor within the Pacific Heights community.”
Sales for the building's 76 residences, led by West Coast sales and marketing firm Polaris Pacific, launched in summer 2016 and immediately drew a flood of interest for the one-, two- and three-bedroom homes. Each residence features distinctive entertaining spaces, chef's kitchens, up to 11-foot ceiling heights and floor-to-ceiling windows with picturesque views of San Francisco that span from the Bay, Twin Peaks, the Golden Gate Bridge, the Presidio, the Marin Headlands, Tiburon and Sausalito to the island of Belvedere.
Unique to The Pacific is the Row House Collection, the 10 three- and four-story townhome-style residences, as well as the Penthouse Collection, which includes seven penthouses ranging up to approximately 3,073 square feet and four Grand Penthouses with private, expansive wrap-around terraces ranging up to approximately 4,048 square feet.
In early 2017, Trumark Urban rolled out one of the most-advanced applications of virtual reality in residential real estate to date, simulating the Penthouse Collection via Samsung Gear VR headsets, enabling potential owners to explore the customizable shell residences as fully designed homes. Additionally, a white glove buildout service, exclusive to the shell penthouses, was made available to buyers to create the residence of their dreams. Significant sales interest was also bolstered by The Pacific's broker advisory board, a partnership with some of the city's top luxury brokers to help shape the project from conception.
“We hear time and again that The Pacific is so desirable because we were able to provide uber-luxury condominiums in the size of single-family homes with impeccable finishes right in the center of Pacific Heights,” Hearing tells GlobeSt.com. “We wanted to help our buyers visualize the pre-conceptualized spaces and proposed design layouts, especially for our most customizable homes. Our innovative VR technology offered buyers a 'look into the future' by simulating the Penthouse Collection, allowing for ultimate freedom in designing an extremely bespoke and custom home–different from any other home in the world. This makes The Pacific truly special.”
Nestled next door to Fillmore Street, The Pacific offers a full range of amenities including private vehicle valet, full-service concierge, lobby attendant, a private observatory lounge overlooking the Bay and Golden Gate Bridge, a private guest suite called The Fillmore, and a fitness center.
Beyond the Handel Architects design and interior design by Glenn Rescalvo at Handel Architects, the collaboration with Jay Jeffers on model residences, the art installation from Helen Amy Murray, and the collection of five-star service and amenities, the most significant asset of this building is the address itself: 2121 Webster St.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
