LAS VEGAS—Retail site selection is as much of a science as it isan art form. The more you understand the process and how retailersthink, the more successful your deals will be.
Those thoughts were according to an ICSC RECon workshop here onSunday, which covered everything you want to know aboutunderstanding the retailer's site selection criteria. Speaker DavidHuntoon, president of Intalytics, a predictive analytics firm,explored which locations would work well and which will not; whatcauses a retailer to select one site over another, what elementssuccessful retailers look for when making their decisions; how toefficiently use demographics, zip code analysis, visibility, accessand traffic flow; comparative analysis and sales forecasting; howto apply profitability models and pro formas; and how to analyzesocioeconomic trends, fashion statements and psychographics.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Unlimited access to GlobeSt and other free ALM publications
- Access to 15 years of GlobeSt archives
- Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
- 1 free article* every 30 days across the ALM subscription network
- Exclusive discounts on ALM events and publications
*May exclude premium content
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
