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Making Retail POP!: Photo Slideshow
By
Betsy Kim
June 05, 2018 at 03:03 AM
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NEW YORK CITY—Something that pops up means there's an element of surprise. That should be no different in retail. "The best thing to me is it's so much fun," says Jennifer Ettin Swig, who heads business development for the pop-up store GirlBoy, at 87 Mercer St. in SoHo. "The new people you meet, you never know what could turn into something else."
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