Anonymous Content Signs 10-year Lease in SoHo

NEW YORK CITY—Anonymous Content signed a 10-year, 16,113 square-foot lease at 155 Spring St. with Vornado Realty Trust. The Los Angeles-based entertainment production and management company, which for the last five years occupied the entire third floor, expanded its footprint to include the full second floor in the building. The lease amount was not disclosed but Commercial Observer reported it was in the high-$70s per square foot.

Located between West Broadway and Wooster Street, 155 Spring St. is a six-floor, 43,750 square-foot office building. Vornado acquired the property in June 2007 for $44 million from a joint venture of Bonjour Capital and Yair Levy, according to Real Capital Analytics. Tenants include the Bar Method, DJULA, APM Monaco and Luana.

Cushman & Wakefield represented the tenant and Vornado was represented in-house.

CEO Steve Golin founded Anonymous Content in 1999. The production and management company represents directors, writers, actors and comedians in films, television, commercials, music videos and brand integrated content.

Last week, an article in The Hollywood Reporter stated Anonymous Content was expanding its digital media platform. Sarah Weichel, the manager of YouTube celebrity writers and performers, Lilly Singh Sarah and Anthony Padilla, was hired to lead digital strategy. This week, the company signed on director Karim Huu Do for commercial and music video representation. His clients have included Converse, H&M and Gillette. His Adidas campaigns have featured David Beckham, Rita Ora and Damian Lillard, according to AdAge.

Anonymous Content attracts not only millennial and Gen Z audiences, but also targets consumers predating these demographics. The company managed and produced Oscar-winning films including “The Spotlight” and “The Revenant,” and TV programs such as “Mr. Robot” and “True Detective.” But in January, even The Old Gray Lady, The New York Times, hired the group to bring its journalism to film and television projects.