NEW YORK CITY—The digital advertising company Undertone has signed a more than seven-year lease at One World Trade Center, owned by the Port Authority of New York and New Jersey and the Durst Organization. In January 2019, the digital branding enterprise that's a division of the publicly traded company Perion Network, Ltd. will relocate its current US headquarters from the Grand Central submarket at 340 Madison Ave., between 43rd and 44th streets in Midtown Manhattan to the iconic skyscraper.
A Durst spokesperson tells Globest.com that Undertone will rent 25,550 square feet on the 77th floor at $69 per square foot. It will have the first right of refusal for additional space on the same floor.
Many tech, advertising, media and information (TAMI) tenants are attracted to the newer product at the World Trade Center building, which offers state-of-the-art technology and modern floor designs. Undertone will be joining Conde Nast, Servcorp, GroundTruth and Infosys Technologies.
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Betsy Kim
Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.
