RealPage CEO Steve WinnRICHARDSON, TEXAS–RealPage has agreed to acquire most of the asset of digital marketing service provider LeaseLabs for approximately $103 million. The cash-and-stock deal also includes a cash earn out provision of up to $14 million upon achieving certain financial objectives.
RealPage plans to enhance its own marketing platform with LeaseLab's functionality, which includes analytics, geo-targeting and digital rights management from PropertyPhotos.com, among other things.
LeaseLabs provides its services and software to approximately 800,000 units in the multifamily housing industry.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
