Melina Cordero, CBRE's Americas Head of Retail Research.
It can seem that e-commerce is supplanting bricks-and-mortar retail each time news surfaces of another national chain closing stores. But CBRE outlines in its Definitive Guide to Omnichannel Real Estate digital report that online and in-store retail actually are blending into a more effective and convenient whole, rather than one supplanting the other. Melina Cordero, CBRE's Americas Head of Retail Research and lead author of the report, spoke with GlobeSt.com about a few of the report's findings that go against the oft-heard narrative of a retail apocalypse.
GlobeSt.com: Your report posits that e-commerce and in-store shopping are meshing rather than competing. How is that?
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
