J.H. Snyder Co. is giving its SAG-AFTRA Plaza in Miracle Mile a new look—but the renowned Los Angeles developer isn't adding an office tower, as expected. Instead, Snyder says that the pent-up demand for housing in the resurgent market made a luxury apartment tower the best fit. The developer has broken ground on the Residences at Wilshire Curson, a 28-story residential tower with 285 units and a full suite of amenities, including a pool, Jacuzzi, sun lounge, bar and seating areas.

“We have owned this property since 1978, and we always wanted to build on the back of the property,” Jerry Snyder, founder and senior partner at J.H. Snyder Co., tells GlobeSt.com. “We designed the building four years ago as an office building, but then I converted it to residential. Of course, the market for apartments is so strong, and Miracle Mile as had a resurgence. This area has had a resurgence and has seen a lot of apartments come in, like the Grove. Plus, the Academy of Motion Pictures is going to open next year. We are very excited about the area and this project.”