Hollie Lawing Lawing's experience allows her to analyze what does/doesn't drive supply and demand in different markets.

DALLAS—American Landmark has already surpassed the halfway point for its goal of closing $1.5 billion in multifamily transactions this year. Its recent focus is on areas with low unemployment and high population rates, such as Dallas-Fort Worth.

To continue that trajectory, 17-year CRE veteran Hollie Lawing recently joined the firm as executive vice president of revenue management. In this exclusive, GlobeSt.com caught up with Lawing to discuss her role within the firm's long-term vision.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.