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AUSTIN–Leon Capital is betting on Austin's millennial population as it builds out its first development in the city in the evolving South Congress corridor.

The Dallas-based investment firm recently started construction on Society, a Class A 262-unit multifamily project along South Congress Avenue, less than 10 minutes from downtown Austin.

Blake Schroeder, director of multifamily development for Dallas-based Leon Capital, tells GlobeSt.com that he grew up in Austin and has seen firsthand the growth along South Lamar and East Austin.

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