Alex Mast Mast says ensuring reliable and predictable partners/capital providers is critical to success.

SAN FRANCISCO—JP Morgan Real Estate Banking group recently hired Alex Mast as the Northern California market manager. With more than 12 years of experience in commercial real estate finance, Mast joins the firm from Bank of America's commercial real estate group, where he helped establish a strong foothold in the Northern California region, nearly doubling the bank's loan commitments and revenue.

In this exclusive, Mast recently discussed the state of the Northern California commercial real estate market, the most active asset classes, trends and secrets for success in the current market.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.