“The problems in the hotel industry are multi-faceted and stem from technology and real estate—not solely price, or solely experience,” says Zeidan. “The ability to bring prices down and improve the guest experience requires a holistic solution to the technology, real estate, operations and branding. Life House is focused on all of these components, and our capital and expertise provides us the opportunity to make it happen.”

Life House signs long term management agreements instead of leases, a rarity in Silicon Valley. Despite the popularity of leases in the real estate tech space, the company is being cautious of signing leases with mismatched duration in a cyclical hotel market. This approach allows the company to scale its revenues without increasing its expenses.

Life House's diverse expertise allows for vertical integration, from construction, design, technology, food and beverage, and operations. Through this model, Life House creates cohesive, expressive hotels, while drastically reducing the cost and time to develop and operate them. Those savings are passed on to investors who in turn pass them on to travelers, providing them a 4.5-star hotel experience at a fraction of the price, the company states.

In addition, to power the company's digital marketing, pricing and distribution, finance and accounting, and on-property operations, Life House created its own technology platform, a single hub of data that can be used to target customers, and innovate as needed. The company also offers an intuitive and branded booking experience, akin to what modern consumers have become accustomed to from other direct to consumer brands.