One of Giant Spoon's imaginative and splashy projects at the SXSW conference was their promotion of the HBO series “Westworld.” The marketing agency recreated the show's town Sweetwater across two acres, filled with actors of the robotic characters, allowing visitors to live out their own highly immersive experiences. The advertising company has also created campaigns for well-known brands such as Uber, HP and Cole Haan.

Trevor Guthrie, co-founder of Giant Spoon, says they were looking for an office that would complement their culture. “44 Wall is providing us with a blank canvas so we can build the ideal environment for our team and the next great idea for our client partners,” he says.

“Upon touring 44 Wall, Giant Spoon was immediately drawn to the tower's contemporary feel, as well as the efficient layout, high-end finishes, and inspiring design of the floors we have prebuilt for other tenants,” say Scott Silverstein of EQ Office.

Other building tenants include GameChanger, a tech company that produces a leading digital scorekeeping app; advertising company Joan Creative; JobDiva, a recruiting software firm; and Funny Or Die, the online comedy brand founded by Will Ferrell, Adam Kay and Chris Henchy.

In the most recently signed lease, in addition to Silverstein, CBRE's Adam Foster, Michael Rizzo, Zachary Price and Caroline Merck represented Equity Office. Brian Cohen and Corey Borg of Newmark Knight Frank represented Giant Spoon.