“Stores are also offering customers the opportunity to order and then have someone bring items to your car, that tried and true grocery model now turned retail perk. Some retailers, like Sephora are giving customers a free gift of their choice immediately, based on spending on the spot versus points for later,” says Silverman.

With the trend of shopping on mobile devices steadily increasing, retailers are offering services such as ordering online with an in-store pick up, Quick Apple Pay solution with a double click, and free overnight/ express shipping if you complete your transaction on a mobile device.

This year's closure of Toys “R” Us' stores has cleared a path for retailers to fill the toy void as they try to capture the fast-growing $1.3 billion toy market. Stores such as Walmart, Target and now even Michaels, Party City and Ace Hardware are offering toys including Hatchimals, LoL surprise eggs and other popular interactive and reactionary toys that drive a sense of excitement and intrigue as to what the gift actually is, Silverman tells GlobeSt.com.

DC specifically, is seeing lifestyle brands merge exclusive perks throughout the retail shopping experience including champagne service, premium personalization, luxe gift wrapping, and even complimentary delivery all in an effort to create an exclusive, comfortable and memorable experience within the store.

“DC was an overlooked market for many years and retailers tended to focus on New York and LA,” says Silverman. “However, DC has a well-educated, well-traveled, diverse and affluent population who benefit from the economic stability of the government as it lends itself to a low unemployment rate.”

As a result, retailers are now starting to realize that DC area residents have “significant disposable income to spend and these residents desire an experience similar to experiences in other major cities around the world. Retailers are also now realizing they need to compete for those dollars and that they can no longer do it by putting up the same bland storefronts and hoping that the same old same would drive business. It is leading to very innovative changes in the DC retail options, as well as what retail real estate looks like in the DC region,” says Silverman.

With this year's holiday season being the longest in six years, holiday sales should well exceed last year's $692 billion, according to CBRE's report. With such high numbers and an influx of enthusiastic shoppers, retailers are now anticipating a profitable close to the holiday season.

CBRE Group, a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world's largest commercial real estate services and investment firm (based on 2017 revenue).