The events and entertainment agency, iDeko Production, LLC will rent 4,438 square feet on the eleventh floor. Their five-year lease begins this month. Carr, Cinosky and Peter Goldich of ATCO Brokerage Services provided in-house representation for the owner. There were no outside brokers for the tenant.

Finally, Fleischman: A Men's Salon signed a seven-year deal to rent a portion of the eighth floor. Founded by a local stylist, Erica Fleischman, the business specializes in men's haircuts, styling and grooming. It will open its Park Avenue South location in January 2019. Carr and Cinosky of ATCO Brokerage Services again represented the building ownership, while Lance Weitz of J.F.W. Realty Corp represented Fleischman.

Constructed in 1909, the building has the traditional structure and architecture that's now in demand by creative industry tenants.

Earlier this year, the cloud-based communications company, Fuze Inc., moved its New York offices into the building. In 2016, Superfly Productions, a company that produces large-scale events such as the Bonnaroo Music & Arts Festival in Tennessee and the Outside Lands festival in San Francisco, set up its new, 16,000 square-foot headquarters at the property. Other tenants include Stephen B. Jacobs Group; Goldstein, Rikon, Rikon & Houghton, P.C.; Williams Lea; and Travel Planners. Plus, the popular restaurant and bakery, Sarabeth's Kitchen, opened at the location in 2012.

“381 Park Avenue [South] continues to be a choice destination for creative and technology companies, given our outstanding location near Madison Square Park and several major subway lines,” says Kate Hemmerdinger Goodman, co-president at ATCO Properties & Management. She also notes the building is now 99% occupied.