HEALTHCARE INFLUENCER: HSA PrimeCare

With John O. Wilson, president, at the helm, HSA PrimeCare works with providers to choose sites that are more accessible and convenient to the patient, and that offer proximity to nearby amenities promoting wellness, including walking paths and forest preserves.

In 1995, Wilson joined forces with Chicago-based HSA Commercial Real Estate and brought together a team of healthcare real estate experts to create a dedicated advisory division for the firm: HSA PrimeCare. His vision helped forge the path for HSA PrimeCare, and he continues to positively impact the sector more than two decades later.

Nearly 25 years ago, John O. Wilson brought together a team of healthcare real estate experts to create HSA PrimeCare, a dedicated advisory division within HSA Commercial Real Estate.

More than a developer or property manager, Wilson inspired his team at HSA PrimeCare to identify ways the firm can proactively meet the needs of patients through intentional, wellness-driven design. “It’s important to approach the brick-and-mortar as if you were a patient,” Wilson says. “An increasing number of them, particularly millennials, are interested in preventive healthcare and wellness.”

As a result, HSA PrimeCare works with providers to incorporate elements—for example, on-campus fitness centers, access to nature elements (walking trails at Oak Creek project)—that, in some cases, position care as a choice rather than a necessity.  Oak Creek’s site was also intended to create an urban feel in a suburban location, which attracts millennials. It’s a part of the mixed-use Drexel Town Square, which has retail and apartments. It was also very important that it be near a bus line to increase accessibility.

Of the firm’s recent accomplishments has been Drexel Town Square Health Center in Oak Creek, WI. Developed on behalf of Froedtert and the Medical College of Wisconsin in 2017, Froedtert Health and the Medical College of Wisconsin wanted to enhance its presence in South Milwaukee by creating a destination medical facility. As the hospital’s development partner, HSA PrimeCare worked alongside Froedtert to plan and develop the state-of-the-art health center. HSA identified a site that met the needs of the client; however, parking challenges that could only be resolved with an on-site parking structure made the project economically unfeasible without further discussions with local officials. The firm worked with the City of Oak Creek to secure a tax-increment financing and state grant package that made the parking structure—and the overall project—pencil out.

Thanks to HSA PrimeCare’s expertise, the project—completed in late 2017—not only overcame challenges but delivered within budget and on schedule. Today, it’s a model for how multi-specialty facilities can be designed to provide best-in-class care enhanced through thoughtful design and technology applications.

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