San Diego San Diego

Law firms are among the slowest industries to adopt new and modern workplace strategies, according to BDO's 2018 Law Firm Workplace Survey. The survey reports that only 8% of law firms have adopted flexible seating options, only 12% have updated back office systems and only 39% incorporate employees in finding and implementing workplace strategy solutions. However, the firms that have adopted workplace solutions have shown workplace strategy to be a competitive differentiator, and these firms are leading changes in the industry.

“Business professionals and outsourcing firms are becoming increasingly important in the law firm landscape as firms look for ways to bring fresh perspectives to shape their overall strategy, as well support business development efforts,” David Bradford, managing director in BDO's corporate real estate advisory practice. “The most successful c-level leaders are adding significant value to client pitches by demonstrating the differentiating operational support that a client will be given, such as tools or technology that will be shared by the client and law firm.”

Leadership, however, is integral to realizing these changes in workplace strategy, and that is the challenge law firms are facing. “This can only be achieved by operations leaders that have transitioned the critical, but not differentiating non-core functions, allowing capacity to focus on strategic, client-facing activities,” explains Bradford. “While a handful of different business models exist today across the legal landscape, there is a growing trend of exploring various structures that utilize outsourced support to manage services that fall outside of their core capabilities. This enables leaders to focus on what matters the most: their clients. It is a question of pace, as firms are adopting progressive back office strategies, but gaining consensus throughout a firm as to the business case and reality of achieving desired outcomes.”

Leadership will also shape employee interaction in these decisions. According to the survey, which polled 30 law firms, employee amenities in buildings and proximity to clients being the least considered factors when developing a workplace strategy, but these factors can also be crucial to the success of the firm and retention of quality talent. “Much has been said about law firm leadership structures and operating models. Many leaders of America's largest firms who are managing multi-million-dollar businesses are too often thrust into a leadership role without adequate planning time, training or clear job descriptions,” adds Bradford. “Leadership is being pressed to address innumerable day-to-day matters, while simultaneously expected to serve as a strategic counselor to colleagues. It is a case of being pulled into too many directions and needing to establish priorities, with areas such as talent retention and engagement not always as high on the list compared to other industries.”

Want to continue reading?
Become a Free ALM Digital Reader.

Once you are an ALM Digital Member, you’ll receive:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.