In addition to working to streamline data and create more efficient operations, the program also aims to improve decision making and communication. “The program supports cost reduction analytics, defining metrics that best predict performance, and make data-driven decisions,” says Sausser. “We also wanted to create productivity tools that would free up time for strategic thinking and improve departmental communication among stakeholders. This means reducing manual data entry, centralizing project and task management, and standardizing broker communications across markets; overall it's a single version of the truth and hub for real estate teams to do their job more effectively.”

Sausser uses the example of a client correlating key sales and operating data through the program. “We confirmed 4 of 12 items that was thought to be true, but also found 6 key site selection items were inversely correlated,” he says. “One item was demonstrating the Net Income loss between a freestanding location and an end cap location (-32% NI), and further eroding of profitability with inline locations (-12%). We have included a C-Suite Dashboard that shows daily updates on key metrics as it pertains to the health of the real estate portfolio.”

The industry has been very receptive to the program. “Tenants, sponsors and brokers have been very impressed with what we're doing. They're often pleasantly surprised that a company is finally creating solutions specifically for tenants or occupiers,” says Sausser. “There's been significant technological innovation throughout Commercial Real Estate in recent years, but much of it is focused on brokers, landlords, and investors. Real estate teams are ready to shed the stigma of being late adopters of technology and have an immense desire to harness the power of data to improve how they operate. 90% of sales till occur in physical stores and this is one more way retailers can gain a competitive edge through real estate.”

Subscription services range from $500 to $3,000 per month, depending on users and portfolio size. In the beginning, the team works with clients to understand the company strategy and challenges and to identify areas of improvement. “From there, we customize their dashboard and work to select the right metrics to measure and track,” he adds. “Our team has experience working with Fortune 1000 clients to drive successful technology adoption, so we make it simple to embed Real Clear into operations and set them up for success.”