Made by We retail area/ Image courtesy of WeWork, photo by Dave Burk
NEW YORK CITY—WeWork, which has rebranded as the We Company, has opened a public space where no membership is required. It's at 902 Broadway between E. 20th and E. 21st streets in Manhattan's Flatiron District.
The Made by We program describes itself as an updated town square. It offers retail, selling WeWork members' products. The merchandise includes items such as food, clothing, apparel, stationery, items for travel and creatives takes on office supplies.
“I've learned a lot about how to continue to grow my company, especially online, thanks to the great WeWork community and networking events,” says WeWork member Terrence Kelleman, founder and president of Dynomighty Design. “I was thrilled to pitch my products to Made by We. Now, I have a brick-and-mortar presence in the same community which will continue to give me feedback and support my products throughout New York.”
Made by We workspaces/ Image courtesy of WeWork, photo by Dave Burk
At 902 Broadway, nearly 100 workplace seats are available to book by the minute (with a 30-minute minimum requirement) or by the day. Made by We also offers meeting spaces for groups of four to 10 to reserve by the hour. Both the individual work stations and meeting areas can be booked by walk-in users or in advance online through the website.
The space also has a coffee shop environment, with an onsite Bluestone Lane cafe.
WeWork partner, Julie Rice, the co-founder of SoulCycle, describes Made by We as focusing on services to create human connections. “Made by We was launched with a vision to connect the We community with the rest of the world, and provide people with the best on-demand workspace, services and products, no membership required,” says Rice.
With SoftBank Group's $6 billion investment, WeWork rebranded as the We Company. It is branching out to different projects such as the debut of its Made by We space.
Want to continue reading?
Become a Free ALM Digital Reader.
Once you are an ALM Digital Member, you’ll receive:
- Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
*May exclude premium content© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Betsy Kim
Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.
