“There are deep local roots across all the offices from San Francisco to Oakland, Walnut Creek, Sacramento, Roseville and Rocklin. That is an opportunity because this swath of Northern California which includes Silicon Valley has become one big interconnected market,” Martindale says. “More important than the physical footprint of our operations, however, is the caliber and extraordinary skill sets of our agents in all the markets we cover. Few of our closed transactions involve cookie-cutter deals. They are mostly client-centric, creative solutions. Ed is bringing new energy, a competitiveness and a complementary approach to what we have been doing for 42 years as a company.”

For example, TRI Commercial broker and senior vice president Bill Karr of the Walnut Creek office is the real estate consultant to Goodwill Industries of San Francisco, San Mateo and Marin County Inc. on real estate matters, including leasing space, selecting brokers, buying buildings and performing lease administration services, among other duties.

“The need has come full circle to best serve the clients we are doing business with,” Del Beccaro tells GlobeSt.com. “We can offer comprehensive real estate expertise, knowledge of the local market and its evolving dynamics along with advisory brokerage services. Companies that are now facing increased employee costs as a result of rapidly rising home values resulting in hour and a half commutes are now examining where they do business, all of which impacts commercial real estate needs. So that is how we will approach it moving forward.”

Del Beccaro's first priority is to grow the East Bay offices of TRI Commercial, and he has already begun that process by bringing on accomplished brokers with expertise to provide ahead of the curve trends, including John Sechser, managing director of retail, and Sonny O'Drobinak, managing director with healthcare real estate services, as well as others who are focused on industrial and office real estate. The firm already has a strong platform of healthcare, industrial and investment services in its Sacramento brokerage operation led by Ed Benoit, principal and managing director. In addition, TRI Commercial is closely watching the convergence of retail and industrial industries driven by e-commerce as those two product types become more aligned.

TRI Commercial is also adding to its property management services and a construction management practice for office tenant improvements. The firm already has a property management presence, with approximately 4.5 million square feet under management, mostly in Sacramento.

Once those pieces and people are in place, Del Beccaro intends to strengthen its regional presence with assistance from some of the company's new staff, including managing director of corporate marketing and research, Dina Simoni-Gouveia.

“Our goal is to provide more than what is expected of a typical broker. We have an opportunity to offer a full suite of services with a sophisticated platform and regional expertise to win the confidence of the client, and ultimately help them accomplish their business plans,” Del Beccaro said.