SEATTLE—The Wall Street Journal has reported that Amazon plans to launch dozens of grocery stores in several major US cities, citing sources familiar with the strategy.
The first store will open in Los Angeles, possibly by the end of this year, according to the WSJ. The company has also signed leases for two other locations with plans to open early in 2020. In addition, Amazon is in talks to open outlets in San Francisco, Seattle, Chicago, Washington, DC, and Philadelphia, according to the sources that spoke with the WSJ.
These stores will open under a different brand name than Whole Foods, which Amazon acquired in June 2017 and presumably will target a different shopper profile.
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