48 W. 37th St. 48 W. 37th St.

NEW YORK CITY—The company behind the t-shirts with maybe your favorite super hero or cartoon is moving their national headquarters but staying in Midtown South. Isaac Morris Limited agreed to an 11-year lease to rent 23,050 square feet at 48 W. 37th St. Asking rent was $45 per square foot.

The space is certainly more than a telephone booth as the licensed apparel maker is taking the entire third and fourth floors. The new location will also house licensing and art teams and an apparel showroom.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.