Savills Studley Rebrands as Savills
The US division known as Savills Studley is now going by Savills.
NEW YORK CITY—Savills Studley has rebranded as Savills, Inc. This move aligns the US arm of the business into the company’s global platform of Savills plc. The firm has also changed its email and internet address to www.savills.us.
Savills plc is a 160-year-old real estate service provider with more than 36,000 employees in 660 offices in 71 countries. Its listed on the London Stock Exchange and is on the FTSE 250 Index. In May 2014, Savills entered the US commercial tenant advisory market, with a $260 million deal acquiring 100% of Studley, Inc. In the US, the division was named Savills Studley.
“Just as our previously announced merger with Studley strengthened our presence in North America, the Savills branding signals to our clients, domestically and globally, that our specialists can seamlessly provide leading real estate expertise delivered locally but linked worldwide,” says Mark Ridley, global CEO of Savills. “This transition highlights our significant growth in the US and Canada, and further complements our existing leading positions across EMEA and the Asia Pacific markets.”
“This change of our name to Savills reaffirms our commitment to providing comprehensive services and solutions that drive profitability and productivity for our clients, whether they are around the corner or on the other side of the globe,” says North American chairman and CEO Mitchell S. Steir.
Since the merger, Savills has grown substantially in North America. This has included acquiring several top brokerage offices, teams and consultants in Atlanta, Austin, Boston, Chicago, Dallas, Denver, Minneapolis, Nashville, North Carolina, Phoenix, Seattle, Silicon Valley, Southern California, Toronto and Washington, D.C.
The company states that over the past five years, transactional revenue has increased by more than 55% and gross global fees from cross-border transactions have grown by 122% each year. Savills further states that it anticipates significant growth in cross-border and portfolio transactions over the next three years.
North American President Mitch Rudin points to how the brokerage is heavily investing in technologies including its platform Knowledge Cubed, and its online advisory and brokerage service Workthere.
Savills’ new marketing campaign will focus on a message highlighting the company’s ability to adapt and optimize client spaces and outcomes. They have started to promote their tagline “Amplify the power of the people.” The advertising will air on 30-second TV commercials in select US markets during the NCAA Basketball Tournament, and with a national digital ad campaign over the next few months.