Brookfield Place, in Lower Manhattan, New York City
NEW YORK CITY—The experiential retail trend aimed at attracting people continues to kick into high gear. With the buzz of the 100 shops and restaurants opening at Hudson Yards which will include the 170,000-square-foot cultural event space, the Shed, and pilates and yoga at the Oculus, Brookfield Place is investing even more in positioning itself as a mixed-use destination for people to congregate.
Even with Brookfield's tony shops including Gucci, Hermès and Louis Vuitton, retailers are working to shed the stuffy image of your mother's shopping center where salespeople cultivated an atmosphere of exclusivity. Brookfield promotes its tenants' happy hours, Saturday morning entertainment and even has an ice skating rink.
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Betsy Kim
Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.
