Live-work-play communities have been tremendously popular in coastal and urban markets. Now the live-work-play trend is emerging in secondary markets. Matter Real Estate Group is building Uncommons, the first live-work-play mixed-use community in Las Vegas. The new community will feature 500,000 square feet of office space, 875 apartment units and 100,000 square feet retail, including a food hall and entertainment venues.

“The population and lifestyle of Las Vegas is trending younger and obviously this is the desired environment for that demographic,” Jim Stuart, partner at Matter Real Estate Group, tells GlobeSt.com. More than that, the economy is once again thriving, employment growth is double the national average and the city is getting a major league reputation with the addition of the NHL and NFL. It should be expected that the commercial market will be following suit.”

Live-work-play assets are in high-demand, and Matter is looking to build a project that targets young professionals in Las Vegas. “We are bringing a high-performance work environment that succinctly speaks to the desires of today's workforce, primarily the convergence of food, freedom and fitness. Las Vegas largely has a transplanted employment base that is not only familiar but craves these amenities,” says Stuart.