Buzzworthy: Hotel-Like Office Increases Revenue (Slideshow)

Features March 26, 2019 at 03:00 AM
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NEW YORK CITY—"It's the first office building that marries hospitality with office," explains Craig Deitelzweig, Marx Realty's president and CEO. He spearheaded the $45 million renovations recently completed at 10 Grand Central, the art deco skyscraper standing at 155 E. 44th St. "So many buildings are white, marble clad. Close your eyes and open them and you could be in Dubai or Ohio. There is often no reference to the city. We are the opposite of that. Each of our assets will really speak to the character of the building." Part of the repositioning returned the front door to E. 44th St., where it originally was located for access to Grand Central Terminal. Over the years it was moved and the office tower had the address of 708 Third Ave.