Adventure Thrill Seekers Steer Experiential Retail
With plans to open in late summer 2019, Urban Air Adventure Park leased a freestanding retail building located at 3777 Childress Ave. for one of its several DFW locations after opening a McKinney site in 2018.
MESQUITE, TX—As the trend toward experiential retail continues to dominate, Urban Air Adventure Park looks to capitalize on that market share as an indoor park with attractions for adventurers of all ages. Although well known as a trampoline park, its locations also host events including birthday parties, team parties, corporate outings and community fundraisers.
The park recently leased a 30,706-square-foot freestanding retail building located at 3777 Childress Ave. for one of its several Dallas-Fort Worth locations. Urban Air Adventure Park plans to open the new location in late summer 2019.
The site features frontage along major thoroughfare Interstate-635 and is in the midst of Mesquite’s retail district, which features strong traffic draws including a large number of major national retailers, popular restaurants and Town East Mall. The retail building previously was occupied by Gander Mountain, a sporting goods retailer. Urban Air opened in a 37,000-square-foot space in McKinney, TX previously occupied by Stein Mart last year.
David Zoller and Derek Schuster with Weitzman handled negotiations for the landlord. Urban Air was represented by Mike Stern and Josh Flores with EDGE Realty Partners.
“The location is in the heart of the top retail district in the trade area, so it benefits from a lot of cross-shopping as well as surrounding residential and commercial density. Urban Air Adventure Park also is a leader in the retail trend toward experience and activities,” Schuster tells GlobeSt.com. “Urban Air’s Mesquite location will be supported by a large demographic of residents age 19 and under. These younger residents account for 30% of the total population within a 3-mile radius of the site.”
Entertainment throughout DFW was especially active in 2018, with new space coming from the Texas Live project in Arlington, TX; AMC and Pinstripes at the Shops at Clearfork in Fort Worth, Cinemark in McKinney, Flix Brewhouse at Main Marketplace in Frisco/Little Elm, Alamo Drafthouse in Irving and Denton, and Cinépolis at Victory Park in Dallas, according to a recent Weitzman retail report.
For 2019 and beyond, several major new projects are in the works, but Weitzman expects most of these centers to deliver in phases, which will help ensure strong occupancy and keep overbuilding in check.