Developers are bringing property managers into the fold earlier. The emerging trend is an effect of the massive amount of multifamily product under construction. With several thousand units per year coming to market, developers are leveraging property managers earlier to help curb competition. Property managers are also requesting that developers hire them early on in the development cycle to better prepare for leasing.

“We engage with developers at various stages of a property's development. However, the earlier we can be brought on board, the more value we can deliver as we prepare for a lease-up,” Cindy Wick, regional VP at Western National Property Management, tells GlobeSt.com.

Analyzing both existing apartment stock and the construction pipeline is integral to developing a leasing strategy. “The most important aspect of preparing to lease a new community is analysis of what is currently working combined with research on what is coming to market, both locally and on a national level,” says Wick.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.