MALVERN, PA—Creating an attractive narrative about manufacturing and construction employment opportunities will be a major challenge, says Mark Rayfield, newly appointed as chief executive officer of Saint-Gobain North America, one of the world's largest building materials companies and manufacturer of innovative material solutions.

In an exclusive video interview with GlobeSt.com, Rayfield says one way to build interest among prospective workers is the company's involvement in the Philadelphia region's communities. In Philadelphia, the company has contributed specialized window glass and construction products to the redevelopment of the Philadelphia Visitor's Center at iconic Love Park.

Watch the video interview with Mark Rayfield in the player below. If you don't see a player below, click here to watch the video.

“If we can engage our senior leaders with the local communities, with the up and coming next generation workforce, we've got to win,” Rayfield says. “We can really connect, and not only show off our products, but help the community in general. It means a lot to us as a business. It means a lot to our people. We can get involved with our senior executives, with our products, and really show them tangibly what a career in construction can mean.”