Developer Howard Hughes Corp. has partnered with Venuetize to create the Summerlin app, which will be a tool for its eponymous masterplanned community in Las Vegas. The Summerlin masterplanned community features single-family homes, 150 condos and the home ballpark for the Las Vegas Aviators. The app will allow residents will be able to buy ballgame tickets, find parking and connect to rideshare, shop and explore local businesses and navigate food and drink offerings.

“With the opening of Las Vegas Ballpark, we have unique customer service opportunities to enhance the guest experience,” says Danielle Bisterfeldt, VP of marketing for Summerlin, tells GlobeSt.com. “This provides a place for Aviator fans to link to their tickets, possible promotional offers, Aviator stats, venue maps, promotional nights and special event schedules. The ballpark will be hosting at least 30 additional special events so this is an easy way for people to stay connected.”

Experience has become the cornerstone of real estate this cycle, penetrating every asset class. This app is an extension of that trend. “The app provides a user-friendly tool to communicate with our fans,” says Bisterfeldt. “It creates user-friendly functionality like purchasing mobile tickets, venue maps, full list of food and beverage options, and also provides us with the flexibility to enhance services as we move along.”