Rendering of the Equitable Building at 120 Broadway/ Image credit: Silverstein Properties

NEW YORK CITY—Silverstein Properties, Inc. continues to market the diversification of Downtown Manhattan's businesses, touting the neighborhood's ongoing appeal to TAMI (technology, advertising, media and information) companies. Mediaocean, a leading advertising software provider, is relocating from 45 W. 18th St. in Chelsea, moving into the entire eighth floor, 51,000 square feet at 120 Broadway. The asking rent at the property also known as the Equitable Building was $55 per square foot according to CoStar.

Silverstein's Camille McGratty handled the leasing negotiations for the landlord and Howard Nottingham and Allyson Bowen of Savills represented Mediaocean.

The Downtown Alliance which advocates Lower Manhattan's growth as a Central Business District says the area has become a concentrated hub for TAMI companies. It points out that the nearby World Trade Center with several buildings also owned and managed by Silverstein houses more TAMI tenants that any other office building in the city.