It is no longer news that retail is evolving into something different from its traditional roots. Where many pundits have fallen short of the mark, though, is the idea that this “something different” is in the singular case. Rather, this new generation of retail is morphing into wildly different shapes and sizes, heading down varying avenues and plowing through multiple paths.
For some retailers, for example, “something different” is a focus on store format, size and design. For others it is all about strategic pop ups. Almost all will tell you that experiences are key, be they in food halls or within the store itself. Merchandising, site selection and pricing—it's all different now.
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Erika Morphy
Erika Morphy has been writing about commercial real estate at GlobeSt.com for more than ten years, covering the capital markets, the Mid-Atlantic region and national topics. She's a nerd so favorite examples of the former include accounting standards, Basel III and what Congress is brewing.
